One of the biggest opportunities any startup will have is being clear to the marketplace about who you are and what you do. Unfortunately most Start-ups try to be everything to everyone – and by doing so, leaving customers wondering and often dollars on the table in lost revenues. In…
Gone are the days of the massive Creative Brief meetings and documents – they are a product of a bloated industry focused far too much on the likes and wants of the client rather than the consumer. This process was arduous and could take months to refine – eating up…
So you’re an entrepreneur. You’re wired to do everything. You have the desire, the passion and the discipline to get shit done. Respect. But here’s the thing; you need to stop. Right now. You’re doing something you shouldn’t be. And it’s going to kill your business. Any entrepreneur is going to…